Rosie Huntington-Whiteley has come leaps and bounds since walking for Victoria’s Secret. Needless to say the experience and understanding of the lingerie industry has lead her collaboration with Marks & Spencer.
Since the launch of the Rosie for Autograph line in 2012, stores have sold out nationwide of the beautiful, french inspired lingerie regularly. I’ve always been a fan of Huntington-Whiteley before the line was announced so hearing about it really excited me. I was eager to see if she would go down the Victoria Secret-esque, fun and quirky style or whether to keep it simple and elegant.. I’m very happy she chose the latter.
The first collection highlighted the main styles that would continue to feature throughout the following seasons; Padded balcony bras, all-in-one teddies, brazilian and high-waisted briefs and nighties.
Rosie has chosen her colour palettes and materials smartly, she has definitely learnt a lot from her previous lingerie experience. She uses soft colour palettes to compliment the skin tone, and delicate lace and silks to keep the lingerie luxurious and also comfortable. The great thing about this range is that it is an affordable indulgence..which is perfect! Most women lust after this style of lingerie but it always comes with a 3 figure price tag. It’s about time a high street retailer took the initiative to bring what the customer wants, to them. I think it was a perfect move for Marks and Spencer, as it has always been known to offer good quality underwear.
I feel this collaboration, and the introduction of Belinda Earl as style director, has allowed Marks and Spencer to become one of the leading trendsetting shops on the high street. It has definitely become somewhere I know I can go into and pick up a statement piece/perfect shoe/amazing underwear. So Ladies.. if your lost for something to treat your man to tomorrow, or maybe you fancy treating yourself (We all love to feel sexy, even if nobody sees!), you have to try this underwear. I guarantee you will be back!
(Psst! M&S love a good 20% lingerie sale every now and again too!)