VOYA – The 100% Irish beauty brand that you should be proud of!

      If you haven’t heard of the brand VOYA before then don’t worry, you aren’t the only one. I only know about it from working in Avoca and they love to promote home grown talent. (A lot of … Continue reading

Girl Crush… Rosie Huntington-Whiteley for Autograph


Rosie for Autograph 2014 – Silk Padded Plunge Bra £25 Silk Brazilian Knickers £12.50 (Antique Rose)

Rosie Huntington-Whiteley has come leaps and bounds since walking for Victoria’s Secret. Needless to say the experience and understanding of the lingerie industry has lead her collaboration with Marks & Spencer.

Since the launch of the Rosie for Autograph line in 2012, stores have sold out nationwide of the beautiful, french inspired lingerie regularly. I’ve always been a fan of Huntington-Whiteley before the line was announced so hearing about it really excited me. I was eager to see if she would go down the Victoria Secret-esque, fun and quirky style or whether to keep it simple and elegant.. I’m very happy she chose the latter.

The first collection highlighted the main styles that would continue to feature throughout the following seasons; Padded balcony bras, all-in-one teddies, brazilian and high-waisted briefs and nighties.


Rosie for Autograph 2013 Range

Rosie has chosen her colour palettes and materials smartly, she has definitely learnt a lot from her previous lingerie experience. She uses soft colour palettes to compliment the skin tone, and delicate lace and silks to keep the lingerie luxurious and also comfortable. The great thing about this range is that it is an affordable indulgence..which is perfect! Most women lust after this style of lingerie but it always comes with a 3 figure price tag. It’s about time a high street retailer took the initiative to bring what the customer wants, to them. I think it was a perfect move for Marks and Spencer, as it has always been known to offer good quality underwear.

Rosie for Autograph 2014

Rosie for Autograph 2014 – Silk Chiffon Bralet £19.50, Silk Chiffon Shorts £12.50

I feel this collaboration, and the introduction of Belinda Earl as style director, has allowed Marks and Spencer to become one of the leading trendsetting shops on the high street. It has definitely become somewhere I know I can go into and pick up a statement piece/perfect shoe/amazing underwear. So Ladies.. if your lost for something to treat your man to tomorrow, or maybe you fancy treating yourself (We all love to feel sexy, even if nobody sees!), you have to try this underwear. I guarantee you will be back!

(Psst!  M&S love a good 20% lingerie sale every now and again too!)


Rosie for Autograph – Silk Teddy

Amz x

Victoria Beckham….the Love of my Life

Victoria Beckham at her Autumn/ Winter 2014 Show


Yet again this woman makes me crumble at her feet. 

Victoria Beckham is an absolute genius and her recent New York Show cements this fact to the absolute core. She has really adapted from the original figure hugging, waist clenching power dresses, which first brought her onto the scene 5 years ago. 




This season sees sleeveless coats, tailored mannish trousers under long floaty skirts and, of course, her signature structured handbags.  I am loving these side chained coats, especially the sleeveless white one (See above) As always, we see a lot of colour blocking in this range, but unlike most autumn/winter collections, this collection is brighter. 



It’s so refreshing to see her throwing away the waist clenching dresses, and go for more fun, drop waisted, oversized shapes. I am also loving this blue injection; When thinking of autumn, you automatically think purples, greens, browns etc.  It’s amazing seeing royal blue standing out so prominently with such a respected and influential designer.  



Another notable detail of the range are the beautiful midi skirts. This trend has really taken off over the last year and VB steps it up a notch with the visible slits towards the front of hers. This gives a nod towards the Cullottes trend thats coming on strong. 

I love everything about this collection, this woman and what she’s doing. I am forever in awe of how far she has come and how much she’s achieved herself. My inspiration forever..

Amz x

Oh Hello Sunshine!


Im not the only girl in Belfast that rolls her eyes when the sun come out. Yes, initially I get all excited and think about how many lovely little dresses I can go through, but I get the dread of having to make sure that my legs can on display for longer than a few hours a day. 

So the no.1 tip I’ve gathered over the years is to always carry a good moisturiser…simples. Even if you don’t suffer from dry skin or anything, once you slap on a quick layer of a decent moisturiser, your legs look immediately slim and radiant.

So heres my pick of a few favourites! 




Aveeno Daily Moisturising Lotion £7.65

(also available in handy travel sizes)




Body Shop Olive Body Butter £13




Palmers Cocoa Butter Formula Body Butter £4



Vaseline Essential Moisture Cocoa Radiant £2.99

(My favourite!)

Amz x

All of a sudden…Tulle Everywhere!

Is it just me or is the Tutu making a comeback? Every media outlet I turn to is crunching out all shapes, sizes and colours of beautifully ruffled tulle skirts……AND I LOVE IT!




I first starting seeing these skirts showing up on Pinterest when I was gathering ideas on what style to make for my graduation dress. (Yeah…that didn’t happen..) But ever since, I can’t stop looking at them, they’re just so dreamy. And I’m not the only girl who immediate thinks of Miss Bradshaw when I hear the word tutu either..



And why the hell not? Okay you don’t have to go full Tutu…you can get them in all different subtle lengths and colours too! It’s definitely been added to my list of garments to roll out over the next few months. Just so pretty!



xx Amz

Lola’s Vintage Kilo Sale


Well as some of you may know, a friend came to me a few months ago wanting to know if I would be interested in helping to start a new venture in Belfast. The concept was simple…selling vintage clothing by the kilo at a reasonable price. So we joined forces and in a few weeks had gathered a head-spinning amount of clothes. We were in heaven.. literally. We spent the first few days saying “Oh WOW ..look at this“, “Oh my God…” or “I LOVE THIS!” ..as you can expect..not alot got done.

However, on going though the clothes we decided that there were some pieces that could be altered to become more sellable items. One item in particular was a very colourful midi tea dress that I separated and tailored to fit Orla. I threw in an elasticated waistband and turned up the finish on the top to give her a bit of Mid-riff on show. We were so pleased with the outcome that she decided she was going to wear it on the day of the sale. (See picture at the end!)

Alongside day dresses, we gathered a lot of branded denim (shorts, jeans, shirts, jackets), skirts(midi, maxi, pencil), shirts(flannel, cord, striped, gingham), blouses, t-shirts and accessories. Throughout all the clothes gathering we thought long and hard about a suitable venue. We wanted to create an event, not just a pop-up vintage shop. We wanted music and drinks and somewhere that people felt relaxed and chilled.. a genuinely great shopping experience. Then it came to us one day… The Black Box. It was perfect. A great space, equipment to provide music and a bar and entertainment license. What more could you ask for?




Over the next few days we got a meeting with the events manager, went down and had a look around and knew it was perfect. So that was another box ticked on our huge To-Do list. From here on in it was a case of getting the word out to ever interested soul in Belfast. With the audience we were targeting, we knew social media was key so we got a Facebook page, Twitter and Instagram account and started running a Tumblr feed. We thought it was really important to keep people interested throughout the whole run-up to the event, so we shared as much information as we could with our followers about what we were doing. Making them feel like they were involved with it too!

So as it came closer to the big day we organised what was going to go where and decided that we were going to set aside a good chunk of the stock to put out later in the afternoon, as there were a lot of people coming around after work on that day. Tensions were high and we were up to all hours getting organised and pulling it all together.

So it finally came to the big day…we were up from the crack of dawn and down to the black box, props and all, to unload everything and jazz up the venue. We had friends and family (without them we couldn’t have pulled it all off) running around finding hangers, setting up tables etc. It. Was. Chaos. Finally, we opened the doors a little after 10 and there was a swarm of people. It was great! The music was on, we were chatting away to customers, every one was really happy with what they were seeing. We had changing room facilities too which helped immensely and it gave us a better experience with the customers, being able to chat to them about their own style and what they were thinking about the whole event.

Hours flew by and we had a really overwhelming amount of people turning up and showing their support. It got to the point where we had to start putting out our bags of clothes that we had set aside to put out later in the afternoon. Great for us that we were flying through so much stock, slightly unfortunate for the people coming later in the afternoon. Although, having chatted to the later arrivers they seemed very happy with what they got in the end!

Throughout the day we got a lot of feedback from people on Facebook and Twitter expressing how great the event was and when the next one is going to be.

So folks, were back in the office, preparing what new items to bring to you and when the next one will be. It’s all very exciting and I can’t thank my wonderful friend Orla enough for asking me to be a part of something so exciting and fun. I hope there will be many many more to come in the future.

See you all at the next sale!

Thanks, Amz x


Liberty just did it..

Liberty seem to be on the ball with their collaborations these days. Not only have they been in cahoots with levi to produce some summery denim pieces..










…they’ve gone and done it with Nike too.

Behold what will be the most lusted after trainers of the summer.

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They definitely have their finger on the pulse as Nike’s Blazer trainer is fast becoming the new footwear of choice these days. It’s perfect! And just in time for the sun starting to come out more.

Get yours now! http://www.liberty.co.uk/fcp/categorylist/designer/nike

for more updates on collaborations visit their twitter (twitter.com/LibertyLondon) or on Pinterest (pinterest.com/libertylondon/)

Amz x

Forever Balmain..

Balmain is one of those brands that bubbles a little under the radar but every now and again, a celebrity pops up wearing something truly beautiful and were reminded just how wonderful this brand is!


I am of course talking about Kate Bosworth rocking up to the Met Gala 2013 sporting their Pink embellished ‘Top’ from their Fall 2013 collection. Superbly teamed with a gold belt and simple Salvatore Ferragamo black stilettos, the stunning Top/Dress did all the talking. And this is the case with most of Balmain’s collections.

Looking back over the years, their collections boast Big shoulders, awesome embellishment and just outright Shouty colours and fabrics! They just know exactly how to make an outfit stand out.




Although this design house is french their 2013 collections have been quite asian inspired, with wrap over jackets and embellished tunics. The great thing about it is you need little accessorising with these power players. Minimal jewellery and a soft hued heel is all that is required to look truly beautiful.

Zoe Saldana is clearly a big fan of Olivier Rousteing’s work as she has been seen at countless red carpet events wearing his designs and working them fabulously.



However, they aren’t all about the ‘in your face’ bold and bright… they know a thing or two about tailoring and masculine edge.



Here’s a few outfits I’ve come across over the years that have always stuck with me.


(Embellished Dress – Autumn/Winter 12/13)


(Embellished Knit Dress – Autumn/Winter 11/12)


(Sequin Dress – Autumn/Winter 10/11)

e8a438fea9b2205d325abdc3195842da(Embellished dress – Spring/Summer 13)



instagram : Balmainparis


If your a big fan of embellished dresses and daring prints you should look up Scottish Designer Hayley Scanlan. Her designs focus on Swarovski studded prints and accessories that make a lasting impression.


fb : facebook.com/hayley.scanlan.studio