What an awesome new campaign from the design house FCUK!
‘From Sketch to Store’ is the new AW 13 campaign, shot by Rankin and illustrated/designs by Jo Bird, which continues the theme of edgy and alternative advertising. It’s all a very simple concept with Rankin shooting 3 models in their natural form (Starkers!…fair play.) and then Jo Bird used the original shots to sketch on the new designs. It’s simple, elegant and edgy..
Known for their effortless style and sartorial designs the sketches are of clean cut, MOD jackets and blouses.
This wasn’t entirely all FCUK however..
Rankin is part of an agency called The Full Service who French Connection approached to materialise the idea.
..and what a great job they did. Its an interesting concept that will have everyone turning their heads which is just what FCUK wanted. I’m absolutely loving this and hope that they get a lot of recognition for it!
Heres the rest!
(This is a gorgeous sketch!)